Mexico City resident Romina Montoya takes a playful selfie wearing a protective face mask over her eyes and nose, in Playa del Carmen, Quintana Roo state, Mexico, Wednesday, January 6, 2021. Concern is spreading that the critical winter holiday tourism success could be fleeting because it came as COVID-19 infections in both Mexico and the United States were reaching new heights. (Photo by Emilio Espejel/AP Photo)

Stefan Sigmund, 29, from the Transylvanian city of Cluj, attempt to smoke 800 cigarettes through a self designed device in less than five minutes, in central Bucharest Tuesday, January 30, 1996, trying to enter the Guinness Book of Records. It is the last of his several attempts entering the record book which included eating 29 hard boiled eggs in four minutes and leaping into a lake from a height of 41 meters (135 feet) even if the Guinness Book of Records no longer rewards self damaging attempts. (Photo by AP Photo/Stringer)

Asbjørg Nesje from Norway is a participant and trains in front of the Opera House in Oslo, Norway, on August 25, 2023, one day before the 2023 World Championship in Døds Diving (Death Diving). According to the organisers, Døds is “a form of extreme freestyle diving from heights jumping with stretched arms and belly first, landing in a cannonball or a shrimp position”. (Photo by Javad Parsa/NTB via AFP Photo)

Photographer Tyler Shields had become comfortable, a feeling he found “terrible” as an artist. He wanted to do something challenging, something that pushed the human boundaries. So he spent a year documenting heights, fear, energy and falling – a series he calls “Suspense”. Photo: “Balloon”. (Photo by Tyler Shields)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Zookeepers measure the length of a pueblan milk snake in the Reptile House of ZSL London Zoo as part of their annual weighing and measuring of their animals on August 25, 2011 in London, England. The heights and weights of over 750 different animal species at the zoo are recorded into the International Species Information System, to monitor their health and share the data with other zoos across the world. (Photo by Oli Scarff/Getty Images)

Corey Jurgensen runs along East Henry Avenue wearing an inflatable unicorn costume. Jurgensen has been wearing the costume during runs several times a week to cheer up others during this time of isolation but finds it therapeutic for herself as well to run through her Seminole Heights neighborhood wearing a silly costume, Thursday, April 16, 2020 in Tampa, Fla. (Photo by Martha Asencio Rhine/Tampa Bay Times via AP Photo)