SoftBank's human-like robot named “Pepper” poses for pictures in its role as a PR manager of Tottori prefecture at the prefecture speciality store in Tokyo, Japan, July 1, 2015. Pepper will work at the store until July 2, as the first workplace venue for its temporary staffing service. (Photo by Yuya Shino/Reuters)

German pensioner Volker Kraft decorates an apple tree with Easter eggs in the garden of his summerhouse, in the eastern German town of Saalfeld, March 19, 2014. Each year since 1965 Volker and his wife Christa spend up to two weeks decorating the tree with their collection of 10,000 colourful hand-painted Easter eggs in time for Easter celebrations. (Photo by Fabrizio Bensch/Reuters)

Robert Price of TREWGrip LLC demonstrates a TREWGrip handheld rear-type keyboard and air mouse for Apple and Android tablets at the “CES: Unveiled”, media preview for International CES, at the Mandalay Bay Convention Center in Las Vegas on January 5, 2014. (Photo by Robyn Beck/AFP Photo)

A follower shows a ring of La Santa Muerte (The Saint of Death), a cult figure often depicted as a skeletal grim reaper, near at the saint's altar at Tepito neighborhood, in Mexico City January 1, 2015. Followers gather at the saint's altar at the start of the new year to leave offerings of apples, flowers, cigarettes, coloured candles and tequila to thank the saint for favours that have been granted and to ask for new ones in the new year. (Photo by Edgard Garrido/Reuters)

Apple's Senior Vice President of Worldwide product marketing Phil Schiller speaks about the new iPhone 4s at the company's headquarters October 4, 2011 in Cupertino, California. (Photo by Kevork Djansezian/Getty Images)

Flowers and an iPad showing a picture of Steve Jobs are placed at a makeshift memorial for Steve Jobs at the Apple headquarters on October 5, 2011 in Cupertino, California. Jobs, 56, passed away after a long battle with pancreatic cancer... (Photo by Kevork Djansezian/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.