A man holds the new iPhone 4S after being one of the first customers in the Apple store in Covent Garden on October 14, 2011 in London, England. The widely anticipated new mobile phone from Apple has seen customers queue in cities around the world for hours to be amongst the first to buy the device. (Photo by Oli Scarff/Getty Images)

Apple's Senior Vice President of Worldwide product marketing Phil Schiller speaks about the new iPhone 4s at the company's headquarters October 4, 2011 in Cupertino, California. (Photo by Kevork Djansezian/Getty Images)