Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Fifth-grade students of the General Yermolov Cadet School get prepared before their first military tactical exercise on the ground, which includes radiation resistance classes, forest survival studies and other activities, in Stavropol, Russia, September 10, 2016. Picture taken September 10, 2016. (Photo by Eduard Korniyenko/Reuters)

These girls are all smiles as they celebrate surviving A-level results day in Birmingham, England on August 15, 2019. The A Level is a subject-based qualification conferred as part of the General Certificate of Education, as well as a school leaving qualification offered by the educational bodies in the United Kingdom. (Photo by SnapperSK/SnapperMS)

A man dressed as a “Trapajon”, representing entities of nature, poses for a picture after taking part in the Vijanera Festival in Silio, northern Spain, Sunday, Jan. 6, 2013. The Vijanera masquerade, of pre-Roman origin, is the first carnival of the year in Europe symbolizing the triumph of good over evil and involving the participation of crowds of residents wearing different masks, animal skins and brightly colored clothing with its own complex function and symbolism and becoming the living example of the survival of archaic cults to nature. (Photo by Daniel Ochoa de Olza/AP Photo)

A kitten singed whiskers that survived the McKinney Fire hides in rocks in the Klamath National Forest northwest of Yreka, California, on July 31, 2022. The largest fire in California this year is forcing thousands of people to evacuate as it destroys homes and rips through the state's dry terrain, whipped up by strong winds and lightning storms. The McKinney Fire was zero percent contained, CalFire said, spreading more than 51,000 acres near the city of Yreka. (Photo by David McNew/AFP Photo)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)