For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Lorella Boccia attends Giffoni Film Festival blue carpet on July 23, 2014 in Giffoni Valle Piana, Italy. (Photo by Maria Laura Antonelli/AGF/SIPA Press)

Model Jessie May Smart poses with Blue Morpho butterflys, ahead of the opening of, “Butterflies in the Glasshouse”, at RHS Wisley in Wisley, Britain, January 13, 2017. (Photo by Peter Nicholls/Reuters)

Lava crosses the main road to Grindavík and flows on the road leading to the Blue Lagoon, in Grindavík, Iceland, Thursday, February 8, 2024. (Photo by Marco Di Marco/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.