To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A replica of the truck made from matchsticks by Janusz Urbanski is pictured at his flat in Ruda Slaska, Poland May 4, 2016. Janusz Urbanski has a one of a kind chessboard he never plays, a personalised guitar he does not strum and a boat he cannot sail. Why? They are all made from tens of thousands of matches. For the last 40 years, the former Polish miner and ironworker has harboured a passion to build replicas of objects, buildings and famous sites with just matchsticks and glue. (Photo by Kacper Pempel/Reuters)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

An infrared portrait from NASA's Spitzer Space Telescope which shows generations of stars is seen in this undated NASA handout image released February 14, 2013. In this wispy star-forming region, called W5, the oldest stars can be seen as blue dots in the centers of the two hollow cavities (other blue dots are background and foreground stars not associated with the region). Red shows heated dust that pervades the region's cavities, while green highlights dense clouds. (Photo by NASA/Reuters/JPL-Caltech/Harvard-Smithsonian/Handout)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.