To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

In a photo taken on June 5, 2017 a traffic security officer stands on duty at an intersection in Pyongyang. Officially known as traffic security officers but universally referred to as traffic ladies, they are chosen for their looks in a society that remains traditionalist in many respects. They must leave the role if they marry, and have a finite shelf-life, with compulsory retirement looming at just 26. (Photo by Ed Jones/AFP Photo)

A lightning strikes St Peter's dome at the Vatican on February 11, 2013. Pope Benedict XVI announced today he will resign as leader of the world's 1.1 billion Catholics on February 28 because his age prevented him from carrying out his duties – an unprecedented move in the modern history of the Catholic Church. (Photo by Filippo Monteforte/AFP Photo)

London Fashion Week makeup artist Val Garland in the first decade of September 2025 has created the definitive airport look ahead of Fashion Week, designed for long haul travel and inspired by Heathrow. Made entirely with cosmetics available in Heathrow’s World Duty Free beauty offering, passengers will have a chance to get the look themselves, as well as other immersive experiences as part of the Redefine Your Beauty campaign. (Photo by Daniel Lewis/Heathrow)