An athlete dressed as a clown jumps into the Mediterranean sea as he takes part in the Copa Nadal in the Spanish port of Barcelona in Barcelona, Spain, Sunday, December 25, 2016. The Copa Nadal (Christmas Cup) is a traditional swimming competition that takes place in Barcelona every December 25th, where participants swim 200 meters in the open sea in the port of Barcelona. (Photo by Manu Fernandez/AP Photo)

An Israeli activist dressed as a clown runs around security forces as they arrest a protester near a police checkpoint at the entrance of the Sheikh Jarrah neighbourhood in east Jerusalem, on June 25, 2021. Tensions between Israel and Palestinians that lead to 11 days of military violence last month, initially flared in the Sheikh Jarrah neighbourhood where Israeli police cracked down on people protesting the planned expulsion of Palestinian families from their homes so Jewish settlers could move in. (Photo by Ahmad Gharabli/AFP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.