Smeared in colored powder fashionable women wearing sun glasses celebrate Holi, the Hindu festival of colors, in the Encino section of Los Angles on Sunday, March 24, 2024. (Photo by Richard Vogel/AP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A woman, with her face covered with colored powders, dances during the Holi Festival of Colors in Lisbon, Sunday, September 15 2013. The festival, which is mainly celebrated during the Hindu spring festival Holi in some regions of India and Nepal, has become popular among people in other communities. (Photo by Francisco Seco/AP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Chinese models with animal-themed body paintings pose during a campaign for animal protection at Sanya Color Zoo in Sanya city, south China's Hainan province, 10 January 2016. The girls wearing strapless bras and short pants only were colored with animal-themed paintings such as zebra, cheetah, tiger and peacock. They paraded throughout the newly-opened Sanya Color Zoo and met visitors to take pictures, causing envies from netizens living in north China who are suffering chills. (Photo by Imaginechina/Splash News)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.