Attendees take a selfie photograph during DragWorld UK 2019 convention at the Olympia in London, Britain, August 18, 2019. (Photo by Simon Dawson/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Cosplayers are dressed as the Disney princesses outside Comic-Con on July 20, 2018 at the San Diego Convention Center in San Diego, California. More than 100,000 are expected at the annual comic and entertainment convention. (Photo by Mario Tama/Getty Images)

People dressed as mermaids and mermen take part in the group swim during the MerMagic Convention at the Freedom Aquatic & Fitness Center in Manassas, Virginia on March 4, 2023. The event bills itself as the “World's Largest Mermaid Convention”. (Photo by Joseph Prezioso/AFP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)