To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

In this Thursday, April 13, 2017, picture entertainers wearing rabbit costumes speak at a fair in Bucharest, Romania. Ahead of Easter, celebrated by both Orthodox and Catholic believers on April 16 processions of priests clad in golden robes carrying foliage on Palm Sunday in a recreation of Jesus' ride into Jerusalem, mixed with more commercial flavored celebrations like an Easter fair outside the giant palace built by late Communist leader Nicolae Ceausescu where entertainers strutted around wearing giant rabbit heads. (Photo by Vadim Ghirda/AP Photo)

(L-R) Models Kylie Jenner and Kendall Jenner pose during the Universal, NBC, Focus Features, E! Entertainment Golden Globes After Party Sponsored by Chrysler held at the Beverly Hilton Hotel on January 8, 2017. (Photo by Christopher Polk/NBC/NBCU Photo Bank via Getty Images)

15-year old American girl Donica Streling meets with members of SHINee (샤이니) at SM Entertainment head office on June 20, 2012 in Seoul, South Korea. Donica, diagnosed with Charcot-Marie-Tooth disease, visited Seoul, South Korea to meet her favorite K-pop groups SHINee and Super Junior after finding hope in listening to Korean pop. (Photo by Chung Sung-Jun)