To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Model Bianca Gavrilas wears a a hand-embroidered cape made from the silk of the Golden Orb Spider in the V&A Museum's Medieval and Renaissance Gallery on January 23, 2012 in London, England. The cape is one of two golden spider silk textiles that exist in the world, it was made in Madagascar over a period of 8 years and using the silk of silk of 1.2million spiders. (Photo by Oli Scarff/Getty Images)

Spain fans react during the penalty shootout during 2022 FIFA World Cup football match between Morocco v Spain in Qatar as they watch the match on a big screen in Barcelona, December 6, 2022. (Photo by Nacho Doce/Reuters)

A man gets ready backstage before performing in the 35th Cochin Carnival, which is held annually to welcome the start of the New Year at Fort Kochi in the southern state of Kerala, India, January 1, 2019. (Photo by Sivaram V/Reuters)