To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Models have their hair styled backstage while preparing to present creations by Chinese designer Zeng Fengfei during China Fashion Week in Beijing, Sunday, March 29, 2015. (Photo by Mark Schiefelbein/AP Photo)

Russian participants adjust their hair, preparing for the Kremlin Cadet Ball in Moscow, Russia, 08 December 2016. Pupils of cadet schools from different parts in Russia gathered for the first Kremlin Ball, restoring an old tradition of Russian officers and noble girls. (Photo by Sergei Chirikov/EPA)

Cheerleaders let their hair fly as they perform prior to a German first division Bundesliga soccer match between 1. FC Cologne and Bayern Munich in Cologne, Germany, March 4, 2017. (Photo by Michael Probst/AP Photo)