A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Guests pose during a VIP media preview ahead of the opening of The Museum of Selfies in Glendale, California, U.S., March 29, 2018. Tommy Honton, the museum’s co-founder, says: “We don’t want this to be an elite art world, ivory tower thing. Art doesn’t have to be hard to understand – it can be for everyone”. (Photo by Mario Anzuoni/Reuters)

People in hard hats in a rage room in Moscow, Russia on January 27, 2016. The Debosh stress relief service gives its customers an opportunity to smash the rage room up with sledgehammers and bats to relieve stress and tension. (Photo by Artyom Geodakyan/TASS/Barcroft Media)

Residents of Mathare slum fill bags with coal in hard conditions in the capital of Kenya, Nairobi on November 06, 2023. The coal that workers produce with primitive methods by working overtime in unlicensed workshops is used for heating, cooking and other daily needs. (Photo by Gerald Anderson/Anadolu via Getty Images)

Pickles the cat was once abandoned and had a hard time finding a home because of his size until he met a couple who have a heart and home big enough to take him in.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.