A plume of smoke rises above Gaza City as Israeli air strikes hit on August 18, 2011 in Gaza City, Gaza. The airstrikes came hours after attacks by militants killing Israelis in a cross border operation near Eilat, Southern Israel. (Photo by Christopher Furlong/Getty Images)

Members of the Israeli Mermaids Community bathe in the sea with a mermaid tails at the beachfront in Bat Yam, near Tel Aviv, Israel, Saturday, May 23, 2020. Members of the Israeli mermaid community gathered at the beachfront to mark the beginning of the bathing season. (Photo by Oded Balilty/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.