An Israeli boy looks through the sight of a weapon during a display of Israeli Defense Forces (IDF) equipment and abilities at the West Bank settlement of Kiryat Arba, April 23, 2015, during celebrations for Israel's Independence Day, marking the 67th anniversary of the creation of the state. (Photo by Ronen Zvulun/Reuters)

Haneen, sister of Mohammad Shehada who was killed in an Israeli airstrike, kisses his rifle during the funeral of four Palestinians in Nour Shams camp, in Tulkarm, in the Israeli-occupied West Bank on July 3, 2024. (Photo by Raneen Sawafta/Reuters)

A plume of smoke rises above Gaza City as Israeli air strikes hit on August 18, 2011 in Gaza City, Gaza. The airstrikes came hours after attacks by militants killing Israelis in a cross border operation near Eilat, Southern Israel. (Photo by Christopher Furlong/Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Members of the Israeli Mermaids Community bathe in the sea with a mermaid tails at the beachfront in Bat Yam, near Tel Aviv, Israel, Saturday, May 23, 2020. Members of the Israeli mermaid community gathered at the beachfront to mark the beginning of the bathing season. (Photo by Oded Balilty/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.