The symbol for “One Orlando” is spelled out at a makeshift memorial at Lake Eola in downtown Orlando, Fla., Saturday, June 18, 2016. Nearby, visitors lit candles and prayed at a larger memorial, at the Dr. Phillips Center for the Performing Arts, to mourn the victims of the Pulse massacre. (Photo by Joe Burbank/Orlando Sentinel via AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this Monday, April 27, 2015 photo, a Nepalese man walks over fallen rocks and past a crushed car on the way to Dhunche, Nepal, a village in Langtang National Park, two days after a 7.8-magnatude earthquake hit the region. The photographer, Joe Sieder, said the man was part of a group of Nepalese workers and trekkers who left Syabrubesi earlier that day and hiked about 30 km (19 miles) for 13 hours, mostly over boulder-strewn roads with some small landslides along the way to make their way to a passable road. (Photo by Joe Sieder via AP Photo)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

A man photographs “Mount Recyclemore”, an artwork depicting the G7 leaders looking towards Carbis Bay, made from electronic waste by Joe Rush and Alex Wreckage, ahead of the G7 summit, at Hayle Towans in Cornwall, Britain, June 8, 2021. (Photo by Tom Nicholson/Reuters)

(L-R) Joe Manganiello and Sofía Vergara attend the 2020 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California. (Photo by Emma McIntyre/VF20/Getty Images)

Enthusiast Desirae Hepp, dressed as "Immortan Joe," poses for a portrait during Wasteland Weekend event in California City, California September 26, 2015. The four-day event has a post-apocalyptic theme and is inspired by the Mad Max movie franchise. (Photo by Mario Anzuoni/Reuters)