For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

A cadet lies on the grass after collapsing during a promotion ceremony at a police school in Bogota December 7, 2012. (Photo by John Vizcaino/Reuters)

The Christian Siriano collection is modeled during Fashion Week, Thursday, February 6, 2020, in New York. (Photo by John Minchillo/AP Photo)

A runner in fancy dress attempts a record in the TCS London Marathon on Sunday, April 27, 2025. (Photo by John Sibley/Action Images via Reuters)

The Monse collection is prepared backstage during Fashion Week, Friday, February 7, 2020, in New York. (Photo by John Minchillo/AP Photo)

A to-do list written by John Lennon on display at the GOTTA HAVE IT! Rock & Roll Pop Culture Auction Press Preview at the Gotta Have It! store on November 30, 2011 in New York City. (Photo by Andy Kropa/Getty Images)