The Perseid Meteor Shower seen over The Scorhill Stone Circle in Dartmoor, Devon on August 2, 2016. (Photo by John Baker/SWNS.com)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A to-do list written by John Lennon on display at the GOTTA HAVE IT! Rock & Roll Pop Culture Auction Press Preview at the Gotta Have It! store on November 30, 2011 in New York City. (Photo by Andy Kropa/Getty Images)

The Monse collection is prepared backstage during Fashion Week, Friday, February 7, 2020, in New York. (Photo by John Minchillo/AP Photo)

A cadet lies on the grass after collapsing during a promotion ceremony at a police school in Bogota December 7, 2012. (Photo by John Vizcaino/Reuters)

The Christian Siriano collection is modeled during Fashion Week, Thursday, February 6, 2020, in New York. (Photo by John Minchillo/AP Photo)

A runner in fancy dress attempts a record in the TCS London Marathon on Sunday, April 27, 2025. (Photo by John Sibley/Action Images via Reuters)