To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Elvis Presley tribute artist Stephen Fletcher puts on eye make-up in the mirror before competing in a singing contest at the 25th annual Parkes Elvis Festival in the rural Australian town of Parkes, west of Sydney, Australia January 13, 2017. (Photo by Jason Reed/Reuters)

Tracy Sarita celebrates the sunrise during the Burning Man 2015 “Carnival of Mirrors” arts and music festival in the Black Rock Desert of Nevada, September 3, 2015. Approximately 70,000 people from all over the world are gathering at the sold-out festival to spend a week in the remote desert to experience art, music and the unique community that develops. (Photo by Jim Urquhart/Reuters)

Astrid Perez (L) and Ramon Camacho lay on the Playa during the Burning Man 2015 “Carnival of Mirrors” arts and music festival in the Black Rock Desert of Nevada, September 6, 2015. Sunday marks the last day of the sold-out festival that gathered approximately 70,000 people from all over the world. (Photo by Jim Urquhart/Reuters)

Pakistani Christian Maria Akbar, 15, checks herself in the mirror, after having her make up done by hairdresser Razia Rehmat, 39, in preparation for Christmas holiday, at a hair salon, in a slum that hosts Christian families, on the outskirts of Islamabad, Pakistan, Wednesday, December 24, 2014. (Photo by Muhammed Muheisen/AP Photo)

Visitors browse in the starry Art Museum. Shanghai, China, May 13, 2020. The exhibition hall uses a large number of mirror devices, combined with the layout of acousto-optic, to create a visual scene and spatial effect. (Photo by Costfoto/Barcroft Media via Getty Images)