To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

N.C. Dezendorf, wife of the general manager of the Electro-Motive division of General Motors, christens the new lightweight “Aerotrain” at the company's locomotive works in La Grange, Ill. on August 22, 1955. (Photo by Edward Kitch/AP Photo)

Russian soldiers from 34th motorized infantry mountain brigade, 58th Army, prepare to evacuate a fellow soldier acting as an injured person during a drill at the Darial range outside Russia's city of Vladikavkaz, July 28, 2010. (Photo by Kazbek Basayev/Reuters)

Pedestrians stop to look at and photograph a DeLorean Motor Company DMC-12 customized to look identical to the car used in the film "Back to the Future Part II" and that will be part of a Lyft promotion in New York, October 21, 2015. In the 1989 movie, main character Marty McFly traveled to the future to October 21, 2015. (Photo by Lucas Jackson/Reuters)

Pedestrians walk past a truck with a giant Soviet Red Army hat seen on it, an installation created by Russian artist Vasily Slonov, during the annual “Winter Virage” motor sports festival dedicated to the Defender of the Fatherland Day on the embankment of the Yenisei River in Russia's Siberian city of Krasnoyarsk, February 23, 2015. (Photo by Ilya Naymushin/Reuters)

A worker makes auto parts on a machine inside a workshop in Faridabad, India, December 24, 2015. Car makers such as Maruti Suzuki India and Hyundai Motor see huge growth in India, set to become the world's third-largest auto market by 2020 as millions buy their first new car. Price tags can be as low as $3,000 for a new Tata Motors Nano mini-car. India is also becoming a low-cost export hub for global car makers such as General Motors and Ford Motor. As the sector expands, some of the work is sub-contracted out to small factories operating on paper-thin margins, where poor contract workers often have little or no access to safety equipment or health benefits. (Photo by Adnan Abidi/Reuters)