To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Young girls take ballet lessons at the New Dreams dance studio in the Luz neighborhood known to locals as Cracolandia (Crackland) in Sao Paulo, Brazil, August 14, 2015. For the young girls learning to jump and plie, the dance studio provides a way forward and out of the difficult environment they have grown up in. Brazil is one of the world's highest consuming countries of crack cocaine, and Cracolandia, or “Crack Land”, located in the outskirts of Sao Paulo, is one of the most intense and brutal hubs. (Photo by Nacho Doce/Reuters)

Gisele Marie, a Muslim woman and professional heavy metal musician, holds her Gibson Flying V electric guitar as walks down stairs at the end of a fund raising concert for the Syrian refugees in Brazil, in Rio de Janeiro November 8, 2015. Based in Sao Paulo, Marie, 42, is the granddaughter of German Catholics, and converted to Islam several months after her father passed away in 2009. Marie, who wears the burka, has been fronting her brothers' heavy metal band "Spectrus" since 2012. (Photo by Nacho Doce/Reuters)

A resident types a text message on her mobile phone, as she sits on a bench made from a tree, which is a creation by Brazilian artist Hugo Franca at Largo da Batata square in Sao Paulo March 17, 2015. Franca, a designer from Sao Paulo is working with the city to make use of fallen trees to turn them into sculpture furniture to line the city's parks, streets and plazas. Brazil's largest city was slammed by several strong storms this rainy season that brought with them heavy rain, lightning and winds as high as 90 kilometres (55 miles) per hour. (Photo by Nacho Doce/Reuters)