To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

A farmer runs behind a police officer during a protest against farm laws introduced by the government, in New Delhi, India, January 26, 2021. Tens of thousands of farmers drove a convoy of tractors into the Indian capital as the nation celebrated Republic Day on Tuesday in the backdrop of agricultural protests that have grown into a rebellion and rattled the government. (Photo by Adnan Abidi/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Female pilot Anna climbs out the cockpit of Japanese electronics company Suidobashi Heavy Industry's newly unveiled robot “Kuratas” at the Wonder Festival in Chiba, suburban Tokyo on July 29, 2012. The “Kuratas” robot, which will go on sale with a price tag of one million USD, measures four meters in height, weighs four tons and has four wheeled legs that can either be controlled remotely through the 3G network or by a human seated within the cockpit. (Photo by Yoshikazu Tsuno/AFP Photo)