A chimpanzee relaxes in the shade at the Safari Park as the popular attraction prepares for the upcoming Jewish festival of Pesach (Passover) on April 14, 2008 in Ramat Gan near Tel Aviv, Israel. (Photo by David Silverman/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Igor Gavrilov, the main taxidermist of the Zoological centre at Tel Aviv University, works on a taxidermied animal, part of a collection which will be housed at the Steinhardt Museum of Natural History, a new Israeli natural history museum set to open next year in Tel Aviv, Israel June 8, 2016. Legions of insects, sea creatures and ancient fossils are lining up in a new museum shaped liked a giant Noah's Ark, telling the story of a crucial evolutionary byway across Israel. (Photo by Nir Elias/Reuters)