An Indian woman dressed as Hindu Goddess Kali participates in a “Shivratri” procession in Allahabad, India, Thursday, Feb. 27, 2014. “Shivaratri”, or the night of Shiva, is dedicated to the worship of Lord Shiva, the Hindu god of death and destruction. (Photo by Rajesh Kumar SinghAP Photo)

Indian youth practice a bike stunt ahead of a procession marking the annual Rath Yatra or chariot festival of Hindu deity Lord Jagannath in Ahmedabad, India, Wednesday, June 22, 2022. The festival is scheduled to be celebrated on July 1, 2022. (Photo by Ajit Solanki/AP Photo)

Security grab a Just Stop Oil protester during day one of the second Ashes test match at Lord's, London on Wednesday, June 28, 2023. (Photo by Mike Egerton/PA Images via Getty Images)

The extremely rare Kelvin-Helmholtz cloud formation lurking in the skies over Northumberland in North East England on December 5, 2023. The distinctive formation gets its name from scientists Lord Kelvin and Hermann von Helmholtz who studied the physics behind the rare cloud. (Photo by Ian Davison/South West News Service)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.