Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Londoners enjoy a “Silent Night” as Big Ben falls silent, London, UK on August 21, 2017. ose Allerston from Clapham, London said “After a stressful day in the office, I couldn't think of anything better than going home and climbing into bed – but when I saw this bed opposite Big Ben I just couldn't resist getting in for a snuggle”. (Photo by Imagewise Ltd/Rex Features/Shutterstock)

Moonfest 2012: West Palm Beach lures the undead out for a night of revelry. (Photo by Brynn Anderson/The Palm Beach Post)

A mahout (elephant driver) walks a baby elephant across the city streets at night September 27, 2008 in Bangkok, Thailand. (Photo Paula Bronstein/Getty Images)

Ukrainians jump over a fire in Kiev, Ukraine, 06 July 2017, as they celebrate the traditional pagan holiday of Ivana Kupala. Ivana Kupala is celebrated, during the summer solstice, on the shortest night of the year, marking the beginning of summer and is celebrated in Ukraine, Belarus, Poland and Russia on the night of 06 July. People sing and dance around bonfires, play games and perform traditional rituals. Young people jump over bonfires in order to test their bravery. Couples holding hands jump over the flames to test their love. If the couple does not succeed it is predicted to split up. Traditionally, children and young unmarried women wear wreaths of wild flowers on their heads to symbolize purity. (Photo by Sergey Dolzhenko/EPA)

Syrians gather during an evacuation operation of rebel fighters and their families from rebel-held neighbourhoods on December 15, 2016 in the embattled city of Aleppo. A convoy of ambulances and buses left rebel territory in Aleppo in the first evacuations under a deal for opposition fighters to leave the city after years of fighting. The rebel withdrawal will pave the way for President Bashar al-Assad's forces to reclaim complete control of Syria's second city, handing the regime its biggest victory in more than five years of civil war. (Photo by Karam Al-Masri/AFP Photo)

Topless protesters from the organization PETA (People for the Ethical Treatment of Animals) stand with “banderillas” filled with red powder as about 100 people rally in front of the town hall square in Pamplona, Navarra, northern Spain, demonstrating against the treatment of fighting bulls in the Fiesta de San Fermin, 05 July 2017. The renowned eight-day festival made famous by Ernest Hemingway's 1926 novel “The Sun Also Rises” has running-with-the-bulls and a bullfight each day for the fair, which begins at noon on 06 July 2017. (Photo by Jim Hollander/EPA)

Pilot Commissioner Ozge Karabulut prepares to take off during World Pilots Day in Ankara, Turkiye on April 25, 2022. Pilot Commissioner Ebru Melek (not seen) who has been involved in the fight against criminals, especially terrorism, within the body of the Aviation Department of the General Directorate of Security, which has ensured peace and security in the skies of the homeland for 41 years with aircraft, of Turkish Police Service and Turkiye's the first female attack helicopter Pilot Commissioner Ozge Karabulut celebrate her colleagues World Pilots' Day on April 26th. (Photo by Aytac Unal/Anadolu Agency via Getty Images)