Climbers ascend the walls of the Westway Climbing Centre on June 15, 2011 in London, England. The Westway indoor climbing centre is located under the A40 flyover in Shepherd's Bush has over 350 climbing routes, some of which rise to over 14 meters. (Photo by Oli Scarff/Getty Images)

Boya Latumahina, alter ego, Zippora Lux is a Design student studying at Central St Martins in London. She has created these space age cats by combining two of her favourite things, cats and telescopic photographs.

Models pose backstage at the Celia Kritharioti Spring/Summer 2012 fashion show at One Mayfair on March 20, 2012 in London, England. (Photo by Ian Gavan/Getty Images For Celia Kritharioti)

Rihanna poses as she attends the photocall for the movie “Battleship” at the Corinthia Hotel on March 28, 2012 in London, England. (Photo by Dave M. Benett/Getty Images)

146 West End Stars hold a flashmob in support of the non-profit organistation Love 146, which campaigns to end child s*x slavery and exploitation, at Trafalgar Sqaure on April 11, 2011 in London, England. (Photo by Tim Whitby/Getty Images)

Justin Bieber performs live at the 02 Arena on March 14, 2011 in London, England.

Konishiki “The Dumptruck” of Hawaii stares down at his opponent during the first Sumo Bashai held outside Japan, at the Albert Hall in London, England. (Photo by Chris Cole /Getty Images). 1991

Alfred Hitchcock (1899 – 1980) in front of a caricature of his profile at a press reception in London for his new film “Frenzy”. (Photo by Central Press/Getty Images). 24th May 1972