While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A competitor shows her tattoos at the MBK Tattoo Contest in a shopping mall in Bangkok October 23, 2014. (Photo by Athit Perawongmetha/Reuters)

A general view of the sunrise over Hawes, Wensleydale, UK on November 24, 2014. (Photo by Neil Squires/PA Wire)

“The Challenge!” Young boy relishes in a game of tug of war before school. Photo location: Lake Titicaca, Peru. (Photo and caption by Paul Heyman/National Geographic Photo Contest)

This picture taken on July 25, 2014 shows people cooling off in a waterpark in Suining, southwest China's Sichuan province. Meteorological departments issued an orange alert for high temperature as a heat wave embraces Sichuan province, with temperature of most area topped 37, local media reported. (Photo by AFP Photo)

A man smashes an apple with a sword placed on the head of a man wearing a knave costume during the Easter knight event on April 21, 2014 in Berlin. The easter knight event delivers an insight into medieval lifestyle. (Photo by Rainer Jensen/AFP Photo/DPA)

A Tibetan mastiff dog is displayed for sale at a mastiff show in Baoding, Hebei province, south of Beijing on March 9, 2013. Fetching prices up to around 750,000 USD, mastiffs have become a prized status-symbol amongst China's wealthy, with rich buyers across the country sending prices skyrocketing. Owners say the mastiffs, descendents of dogs used for hunting by nomadic tribes in central Asia and Tibet are fiercely loyal and protective. Breeders still travel to the Himalayan plateau to collect young puppies, although many are unable to adjust to the low altitudes and die during the journey. (Photo by Ed Jones/AFP Photo)

Promotional models use their smartphones during their break at the Global Mobile Internet Conference in Beijing May 6, 2014. Mobile Internet industry executives, developers and investors from more than 30 countries took part in the Global Mobile Internet Conference in Beijing, the organiser said. (Photo by Kim Kyung-Hoon/Reuters)