Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.
As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.
Protestor Bill Maloney (L) shouts during a live TV broadcast by BBC News Channel chief political correspondent Norman Smith after earlier forcing Deputy Prime Minister Nick Clegg to abandon a photocall near Parliament on March 19, 2014 in London, England. The Chancellor of the Exchequer, George Osborne has delivered his Budget statement to Members of Parliament in the House of Commons. (Photo by Peter Macdiarmid/Getty Images)
A boy rides on a snow wagon towed by a robot dressed as a Teddy bear, which only moves forward by moving its legs, during the Ice and snow carnival at Taoranting park in Beijing February 9, 2015. (Photo by Kim Kyung-Hoon/Reuters)
Members of the Bearded Ladies Cabaret cross Broad St., before a march by supporters of Sen. Bernie Sanders, I-Vt., in Philadelphia, on the first day of the Democratic National Convention, July 25, 2016. (Photo by Tom Williams/CQ Roll Call/AP Images)
Schoolchildren play music to entertain and inspire people on their way home from work Tuesday, March 29, 2016 in Pyongyang, North Korea. North Korea has called a 70-day loyalty drive areas of a major congress of the ruling party scheduled for early May and everyone from students to coal miners have been mobilized nationwide to demonstrate their devotion to the leadership. (Photo by Eric Talmadge/AP Photo)
A string is used to ensure that the skirts of female members of the honour guard are in the same height from the ground as they prepare for a welcoming ceremony for Congo Republic President Denis Sassou Nguesso outside the Great Hall of the People in Beijing, China, July 5, 2016. (Photo by Jason Lee/Reuters)
Friends outside the convention center during opening day of the annual Comic-Con International in San Diego, California, United States July 21, 2016. (Photo by WENN/SIPA Press)