To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Invasion (laser girls) 2017. “I’m always thinking about my art practice, so any experience I have may spike a visual when I have an idea in mind. An example is that, when I was thinking about the Invasion series, I was inspired by Alfred Hitchcock’s movie The Birds (1963). I love Hitchcock’s other movies and have been contemplating a series based on Rear Window (1954). I also find inspiration outside the cinema in music clips and magazines”. (Photo by Michael Cook/Perimeter Books)

(2nd from R) Miss Georgia Betty Cantrell reacts to advancing, en route to victory, at the Miss America Pageant at Boardwalk Hall, in Atlantic City, New Jersey, September 13, 2015. (Photo by Mark Makela/Reuters)

A news crew runs from flames southeast of Middletown, Calif., on Tuesday, September 15, 2015, as winds kick up the Valley fire. (Photo by Wally Skalij/Los Angeles Times/TNS)

Jason Bregartner and his son Jason Jr., 2, sit in costume with J.D. Mirable at a bustop during the NYC Zombie Crawl in New York, October 18, 2015. (Photo by Shannon Stapleton/Reuters)

A man holding a tray of belongings wades through a road at an area flooded by the Omoigawa river, caused by typhoon Etau in Oyama, Tochigi prefecture, Japan, in this photo taken by Kyodo September 10, 2015. (Photo by Reuters/Kyodo News)

Singer Beyonce arrives at TIDAL X: 1020 Amplified by HTC at the Barclays Center on Tuesday, October 20, 2015, in New York. (Photo by Evan Agostini/Invision/AP Photo)