A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. According to local media the screen is a full block long, 8 stories tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. (Photo by Carlo Allegri/Reuters)

General view of Chilean Calbuco volcano from Puerto Montt, located at 1000 km southern Santiago de Chile, Chile, 22 April 2015. Due to the eruption of the volcano with a smoke column 20 km high, authorities declared a red alert and ordered the evacuation of around 1500 inhabitants of Ensenada, Alerce, Colonia Río Sur and Correntoso towns. (Photo by Alex Vidal Brecas/EPA)

Beekeeper and Chairman of The London Beekeepers Association John Chapple installs a new bee hive on an urban rooftop garden in Hackney on July 1, 2009 in London, England. (Photo by Dan Kitwood/Getty Images)

Artist Heather Dewey-Hagborg's 'Stranger Visions', comprising of 3D printed faces extracted from DNA taken from discarded cigarette butts and chewing gum, is displayed at the Big Bang Data exhibition at Somerset House on December 2, 2015 in London, England. The show highlights the data explosion that's radically transforming our lives. It opens on December 3, 2015 and runs until February 28, 2016 at Somerset House. (Photo by Peter Macdiarmid/Getty Images for Somerset House)

Playboy Bunny, Penny (surname not given), is helped into her costume as she prepares herself before starting work at the Playboy Club on July 26, 2016 in London, England. The Playboy Club London is celebrating its 50th anniversary this year and will mark the event with a “Touch of Gold” party on July 29. (Photo by Carl Court/Getty Images)

Londoners walking through Potters Field Park were surprised to see a “money tree” blooming with £9820 in £10 notes, the average amount a working British family has in savings, on July 24, 2014 in London, England. The tree was planted by Sunlife to encourage the nation to start saving at least £10 a month for a brighter future. (Photo by Tristan Fewings/Getty Images for SunLife)

Gorillas sit next to a ruler during a photocall for the annual weigh-in at London Zoo in London, Britain August 24, 2017. During the weigh-in, animals across the zoo have their vital statistics recorded including their height and weight and the information is then shared with zoos across the world to help zookeepers compare important information on thousands of endangered species. (Photo by Neil Hall/Reuters)