Nithin Rao Kumblekar, a freelance illustrator and art director based in Bangalore, India, created these illustrations for an ad campaign by Ogilvy & Mather for ‘in store’ branding for Allen Solly clothing. The idea of the project was to blend each illustration in with a model(s) / photograph to express the theme “My world, My way“.

Cattle keepers from the Dinka tribe perform a traditional dance after a prayer session for peace and good health along the route to Rajaf Payam outside the capital Juba October 18, 2014. (Photo by Jok Solomon/Reuters)

“The Net thrower”. The fisherman are conducting activities on Situgunung Lake. Photo location: Situgunung lake, Sukabumi, West Java, Indonesia. (Photo and caption by Dody Kusuma/National Geographic Photo Contest)

Green Bay Packers' Johnathan Calvin rides a bike to NFL football training camp on July 27, 2017, in Green Bay, Wis. (Photo by Morry Gash/AP Photo)

A kite flying contest is held in Nantong, east China's Jiangsu featuring various kites of different shapes on December 20, 2017. (Photo by SIPA Asia/Pacific Press/Barcroft Images)

A group of people perform yoga on the bank of the river amidst heavy fog on a cold winter morning in Narayanganj, Bangladesh on December 9, 2020. (Photo by Mushfiqul Alam/NurPhoto via Getty Images)

Elementary school sumo wrestlers compete in the sumo ring during the Wanpaku sumo-wrestling tournament in Tokyo, Japan on October 29, 2022. (Photo by Kim Kyung-Hoon/Reuters)

A Japan fan before their FIFA World Cup Qatar 2022 Group E match between Japan and Costa Rica at Ahmad Bin Ali Stadium on November 27, 2022 in Doha, Qatar. (Photo by Issei Kato/Reuters)