To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Pigs race around the track at the Pig Racing and Diving display at the Sydney Royal Easter Show on April 10, 2009 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

A devotee gestures after being flogged by a reveler dressed as a devil during a mass celebration of the “Talciguines” of Texistepeque, El Salvador on Easter Monday, April 3, 2023. In the Nahuatl, Talciguin means “deviled men”, a traditional procession performed during Easter monday to represent the fight against the devil of the Christian prophet Jesus Christ. (Photo by Camilo Freedman/SOPA Images/Rex Features/Shutterstock)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Revellers celebrate “Ash Monday” by participating in a colourful “flour war”, a traditional festivity marking the end of the carnival season and the start of the 40-day Lent period until the Orthodox Easter,in the port town of Galaxidi, Greece, February 27, 2017. (Photo by Alkis Konstantinidis/Reuters)