Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Tibetan monks dressed as demons attend the Beating Ghost festival at the Yonghe Temple, also known as the Lama Temple, in Beijing on March 19, 2015. The Beating Ghost festival, or Da Gui festival in Chinese, is an important ritual of Tibetan Buddhism and is believed to expel evil spirits and shake off troubles. (Photo by Wang Zhao/AFP Photo)

Solid Light, an exhibition of the immersive works of Anthony McCall, opens at Tate Modern in London on June 25, 2024. Installations use beams of light projected through a thin mist to create large three-dimensional forms. (Photo by Guy Bell/Alamy Live News)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

What do superheroes do when they’re not busy fighting bad guys and saving the world from destruction? Perhaps they’re drawing strength alone in the peace and quiet of the great outdoors. That’s the premise of French photographer Benoit Lapray‘s photo-manipulation series “The Quest for the Absolute.”

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.