To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A Christian worshipper reacts as she takes part in the Christian Orthodox Holy Fire ceremony at the Church of the Holy Sepulchre in Jerusalem's Old City, April 30, 2016. (Photo by Amir Cohen/Reuters)

A Naga sadhu, or naked Hindu holy man, poses for a picture after taking a holy dip in the Godavari River during Kumbh Mela, or Pitcher Festival, at Trimbakeshwar in Nasik, India, Sunday, September 13, 2015. Hindus believe taking a dip in the waters of a holy river during the festival, will cleanse them of their sins. According to Hindu mythology, the Kumbh Mela celebrates the victory of gods over demons in a furious battle over a nectar that would give them immortality. (Photo by Rafiq Maqbool/AP Photo)

A Hindu holy man, or sadhu, smokes marijuana on a chillum (pipe) at the premises of Pashupatinath Temple during the Shivaratri festival in Kathmandu February 27, 2014. Hindu holy men from Nepal and India come to this temple to take part in the Shivaratri festival. Celebrated by Hindu devotees all over the world, Shivaratri is dedicated to Lord Shiva, and holy men mark the occasion by praying, smoking marijuana or smearing their bodies with ashes. (Photo by Navesh Chitrakar/Reuters)