Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Michael Kefalianos of Australia prepares backstage prior to the pre judging for the 2012 IFBB Australian Pro Grand Prix XII at The Plenary on March 17, 2012 in Melbourne, Australia. (Photo by Robert Cianflone/Getty Images)

The two Pulis Quastie and Gin-Gin run in the snow in their garden in Lautertal, southern Germany, Thursday, January 5, 2017. (Photo by Michael Probst/AP Photo)

An aircraft passes the rising full moon that breaks through the clouds at the airport in Frankfurt, Germany, Monday, March 9, 2020. (Photo by Michael Probst/AP Photo)

Rock and roll musician Elvis Presley during a press conference after his first performance at the International Hotel in Las vegas, Nevada on August 1, 1969. (Photo by Michael Ochs Archives/Getty Images)

Richard Coleby of Polaris falls over his quad into muddy waters during day one of the HydroGarden Weston Beach Race on October 14, 2017 in Weston-Super-Mare, England. (Photo by Michael Steele/Getty Images)