A cloud of black smoke billows out the exhaust pipe of John Robertson's diesel dragster as he runs down the track during the 2015 NHRA Kansas Nationals, Friday, May 22, 2015, at Heartland Park in Topeka, Kan. (Photo by Chris Neal/The Topeka Capital-Journal via AP Photo)

Five year old George holds an orange to feed the Owl butterflies at the Natural History Museum in London, Thursday, March 30, 2017. Hundreds of tropical butterflies were released to launch the Natural History Museum's Sensational Butterflies exhibition, starting for the public on March 31, 2017. (Photo by Frank Augstein/AP Photo)

An African Penguin holds a Valentine's Day card at the California Academy of Sciences on February 13, 2013 in San Francisco, California. In honor of Valentine's Day, the colony of African Penguins at the California Academy of Sciences received heart-shaped red valentines with hand written messages from Academy visitors. (Photo by Justin Sullivan)

Kamo Mphela, a South African dancer and singer performs Amapiano, a South African musical export that has crossed borders and cultural barriers, reaching as far as Japan, during a music concert in Pretoria, South Africa, July 22, 2022. (Photo by Shafiek Tassiem/Reuters)

Artist C. K. Wilde creates intricate collage compositions using pieces of paper currency from all over the world. His collages have referenced subjects ranging from space exploration, to mythology, religion, slavery, ecology, the history of warfare, the history of money, and art history. Photo: “Great Crash”. (Photo by C. K. Wilde)

In this undated photo made available by journal Nature on January 15, 2014, a northern bald ibis (Geronticus eremita) flies in Tuscany, Italy. A new study released Wednesday, January 15, 2014 says the birds choreograph the flapping of their wings, getting a boost from an updraft of air in the wake of the flapping wings by flying behind the first bird and off to the side. When a flock of birds take advantage of these aerodynamics, they form a V. (Photo by Markus Unsöld/AP Photo)

Waverly Fire's Tell Hanes, left, and Southeast Fire's Trey Wayne, right, jump over freezing water to high five while participating in a Surface Ice rescue technician course on Friday, January 6, 2023, at Holmes Lake Park in Lincoln, Neb. The International Rescue and Relief department at Union college held rescue training course at Holmes Lake for students and local fire departments. (Photo by Kenneth Ferriera/Lincoln Journal Star via AP Photo)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).