Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Protesters wear masks, the left in the colors of the Kenyan national flag, as they join others carrying mock coffins and red-painted crosses, symbolizing the blood of the 28 non-Muslims singled out and killed in the recent attack on a bus in Mandera by Somali militant group al-Shabab, outside government offices in downtown Nairobi, Kenya Tuesday, November 25, 2014. (Photo by Ben Curtis/AP Photo)

In this Tuesday, July 14, 2015, photo, Phoe Thaw, center, a member of the White New Blood lethwei fighters club, a Myanmar traditional martial-arts club which practices a rough form of kickboxing, stretches during a practice session in their gym on a street in Oakalarpa, north of Yangon, Myanmar. Three of the club's members competed this summer on a stage a world away from the street gym: a mixed-martial-arts “One Championship” event broadcast globally on cable television networks, where fighters could receive $1,000 for each fight, according to coach Myint Zaw who started the traditional fighters' club 15 years ago. (Photo by Gemunu Amarasinghe/AP Photo)

In this Tuesday, March 20, 2018 photo, a Vampire Bat drinks bovine blood in the Criaturas de la Noche (Creatures of the Night) Bat House, the Audubon Zoo's new night house in New Orleans. The various species are all from Central and South America, and the building's interior simulates an abandoned warehouse set up to protect Mayan artifacts during a dig. (Photo by Gerald Herbert/AP Photo)