To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Artist Elizabeth Thompson poses next to her Blu-tack Spider sculpture at London Zoo on October 25, 2007 in London, England. The sculpture, known as “Blu-ey”, is a model of a common house spider and is completely made out of blu-tack. It is on show at BUGS! at ZSL London Zoo. The sculpture is made from around four thousand packets of Blu-tack and weighs over 200kg. (Photo by Chris Jackson/Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Medical staff react outside Queen Elizabeth Hospital during the Clap for our Carers campaign in support of the NHS, as the spread of the coronavirus disease (COVID-19) continues, in Birmingham, Britain, April 23, 2020. (Photo by Carl Recine/Reuters)

(L-R) American actress Alexandra Shipp and American model Paris Jackson attend The Elizabeth Taylor Ball To End AIDS at West Hollywood Park on September 15, 2022 in West Hollywood, California. (Photo by Frazer Harrison/Getty Images)

Elizabeth Svensson (right), 35 and Klaudia Zakrzewska, 27, from London, arrive back in the UK at Heathrow Terminal 2, after being on holiday in Dubai for 15 days, during England's third national lockdown to curb the spread of coronavirus on Friday January 29, 2021. (Photo by Yui Mok/PA Images via Getty Images)