The London Eye is a giant Ferris wheel on the South Bank of the River Thames in London. Also known as the Millennium Wheel, its official name was originally the British Airways London Eye, then the Merlin Entertainments London Eye, and since January 2011, the EDF Energy London Eye.

Jo-Anne McArthur’s book of photographs puts the spotlight on ethics of zoos around the world. Accompanied by essays by Born Free Foundation’s Virginia McKenna and philosopher Lori Gruen, the images and stories are also shared online through “A Year of Captivity”. Here: Asian Elephant, Denmark, 2016. (Photo by Jo-Anne McArthur/Born Free Foundation/The Guardian)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

People dressed in underwear run into a store to pick free clothes during a promotional event starting the summer sale at an outlet of the Desigual clothing retailer in Berlin, June 20, 2014. Desigual treated the first 100 customers with a free outfit if they stripped down to their underwear for the first day of the outlet's summer sale. (Photo by Thomas Peter/Reuters)

People protest at the Boston Free Speech Rally in Boston, USA on August 19. 2017. With the Boston Free Speech rally was closed to the media (despite the Boston Common being a public space), a lot of the media’s coverage centred on the tensions within the larger counter-protest. (Photo by Stephanie Keith/Reuters)