Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Jesus Moreno, 60, feeds pigeons in downtown Monterrey, Mexico July 7, 2015. For the past 30 years Moreno, who was once homeless, a drug addict, and formerly working as a investigative policeman, has been feeding pigeons twice a day, because to him they represent peace and the only way to communicate to God, local media reported. (Photo by Daniel Becerril/Reuters)

A Catholic faithful holds a figurine of baby Jesus during a religious procession on Holy Innocents Day in Antiguo Cuscatlan, on the outskirts of San Salvador, December 28, 2014. Festivities are held every December 28 in honor of children, termed the Holy Innocents, below the age of two who were ordered to be killed by King Herod, according to biblical passages. (Photo by Jose Cabezas/Reuters)

Muay Thai participants, fight during the Kibra Youth Initiative boxing exhibition at the Kibera Fort Jesus grounds in Nairobi on December 23, 2024. The purpose of the boxing exhibition is to promote boxing and Muay Thai in the local communities and help prevention of crime and substance abuse among the growing youth within the area and surrounding communities. (Photo by Simon Maina/AFP Photo)

In this Thursday, April 13, 2017, picture entertainers wearing rabbit costumes speak at a fair in Bucharest, Romania. Ahead of Easter, celebrated by both Orthodox and Catholic believers on April 16 processions of priests clad in golden robes carrying foliage on Palm Sunday in a recreation of Jesus' ride into Jerusalem, mixed with more commercial flavored celebrations like an Easter fair outside the giant palace built by late Communist leader Nicolae Ceausescu where entertainers strutted around wearing giant rabbit heads. (Photo by Vadim Ghirda/AP Photo)

Genko Stoykov fires a rifle as he and other men prepare for the traditional “Horo” dance on Epiphany Day in the icy winter waters of the Tundzha river on January 6, 2022 in Kalofer, Bulgaria. As part of the tradition, a priest throws a cross in the river and it is believed that the one who retrieves it will be healthy throughout the year. Today, cultures throughout Christendom mark the Feast of the Epiphany, when Jesus was revealed to the Magi as God incarnate. (Photo by Hristo Rusev/Getty Images)