For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this image released on December 09, English model Leomie Anderson and English model and actress Jourdan Dunn attend the 2020 MOBO Awards held at Exhibition London on December 07, 2020 in London, England. The MOBO Awards will be live-streamed on YouTube at 7pm and broadcast on BBC One at 10.45pm. (Photo by Michael Tubes/MOBO Organisation/Rex Features/Shutterstock)

Leslie Cliff and his wife Violet, English figure skating pair. Olympic games of Garmisch-Partenkirchen (Germany), 1936. (Photo by Roger Viollet Collection/Getty Images)

A death mask thought to be that of English dramatist William Shakespeare (1566–1616). Found by Dr. Ludwig Becker in Mainz in 1849, the mask was linked to Shakespeare because of its 1616 date and its supposed facial resemblance to the writer. A rival theory, however, maintains that the mask is more likely to be that of English poet Ben Johnson. (Photo by Hulton Archive/Getty Images). Circa 1900

English singer-songwriter Tahliah Debrett Barnett, known professionally as FKA Twigs attends the NME Awards 2022 at O2 Academy Brixton on March 02, 2022 in London, England. (Photo by Tristan Fewings/Getty Images)

English actress Florence Pugh attends the EE British Academy Film Awards 2022 at Royal Albert Hall on March 13, 2022 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images)

English actress Florence Pugh attends the “Don't Worry Darling” red carpet at the 79th Venice International Film Festival on September 05, 2022 in Venice, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)