N.C. Dezendorf, wife of the general manager of the Electro-Motive division of General Motors, christens the new lightweight “Aerotrain” at the company's locomotive works in La Grange, Ill. on August 22, 1955. (Photo by Edward Kitch/AP Photo)

Russian soldiers from 34th motorized infantry mountain brigade, 58th Army, prepare to evacuate a fellow soldier acting as an injured person during a drill at the Darial range outside Russia's city of Vladikavkaz, July 28, 2010. (Photo by Kazbek Basayev/Reuters)

Pedestrians stop to look at and photograph a DeLorean Motor Company DMC-12 customized to look identical to the car used in the film "Back to the Future Part II" and that will be part of a Lyft promotion in New York, October 21, 2015. In the 1989 movie, main character Marty McFly traveled to the future to October 21, 2015. (Photo by Lucas Jackson/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.