For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Danny McWilliams, 56, is seen at his 36-foot-long replica of Walt Disney movie version of the Nautilus submarine from Jules Verne's “20,000 Leagues Under the Sea” at his rural home in Ellijay, Georgia, USA, 04 December 2013. (Photo by Erik S. Lesser/EPA)

German Yesakov, 25, a cameraman from Russia, dressed as movie character Captain Jack Sparrow, and his bride Anastasiya pose with a sailing ship decoration during their wedding ceremony in the southern city of Stavropol, Russia, February 5, 2016. Yesakov dressed as the Pirates of the Caribbean character and picked the film for the theme of his wedding as a surprise to his 17-year-old bride Anastasiya. (Photo by Eduard Korniyenko/Reuters)

Sisters dressed as the Grady twins from the movie "The Shining" pose for a photo inside their house as they take part in the second edition of "Noche del Terror" (Horror night) during Halloween celebrations in the neighborhood of Churriana, near Malaga, southern Spain, October 31, 2015. (Photo by Jon Nazca/Reuters)

Cosplayers dressed as characters from the Star Wars movie series visit patients during a charity event organised by non-profit group 501st Legion, at East Avenue Medical Center in Quezon city, metro Manila December 6, 2015. (Photo by Romeo Ranoco/Reuters)

“Joker” movie production tries to hide Joaquin Phoenix's clown make-up and green hair with umbrella and a long black cloth over his head as he was walking with the help of assistant and bodyguard to the set of “Joker” filming at a Bronx train station on September 22, 2018. (Photo by The Mega Agency)