To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A barber cuts hair of his client at a shuttered market during the countrywide traders strike in Lahore on October 29, 2019. Pakistani traders have joined hands to observe a nationwide shutterdown strike against the government over its “anti-business” policies, seeking to bring trade and economic activities across the country to a standstill on October 29 and 30. (Photo by Arif Ali/AFP Photo)

In this photograph taken on September 22, 2016, a Pakistani devotee decorates symbolic paper boats, an offering to Muslim saint Abdulqadir Jilani as a way of giving thanks after their desire to give birth to a son was fulfilled, before dropping it into the water during an annual ceremony on the banks of the River Ravi in Lahore. The ceremony commemorates a centuries-old tale that Muslim saint Abdulqadir Jilani raised a sunken ship carrying a wedding party, at the pleading of the groom's mother, saving all the occupants. (Photo by Arif Ali/AFP Photo)

Pakistani Muslims attend an Eid Al-Fitr prayer service, in Hyderabad, Pakistan, 31 March 2025. Muslims around the world have begun celebrating Eid al-Fitr, the three-day festival which marks the end of the fasting month of Ramadan. During Eid al-Fitr, most people travel to visit each other in town or outside of it and children receive new clothes and money to spend for the occasion. (Photo by Nadeem Khawer/EPA/EFE)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)