Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Gisele Marie, a Muslim woman and professional heavy metal musician, plays her Gibson Flying V electric guitar during a concert in Sao Paulo December 16, 2014. Based in Sao Paulo, Marie, 42, is the granddaughter of German Catholics, and converted to Islam several months after her father passed away in 2009. Marie, who wears the Burka, has been fronting her brothers' heavy metal band “Spectrus” since 2012. (Photo by Nacho Doce/Reuters)

Ricardo Azevedo rides his Honda NX 200 motorbike, which he converted to be powered by water, in Salto, northwest of Sao Paulo, Brazil, August 6, 2015. The Sao Paulo civil servant built the motorbike, which can cover up to 500 kilometres (311 miles) fuelled by just one litre of water. Dubbed “Moto Power H2O” the bike is powered by the process of electrolysis, which breaks the water molecule down into its constituent elements. (Photo by Nacho Doce/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Anne Owen and Abigail Owen-Pontez strap into “Elee”, a car made of cutlery from American Airlines during the Everyones Art Car Parade May 14, 2005 in Houston, Texas. The silverware was purchased by Houston artist Mark Bradford when the airline had to convert to plasticware after the September 11, 2001 attacks on the World Trade Center and Pentagon. The parade includes around 280 cars and is part of Art Car Weekend along with a street festival, parade, carnival, ball and other events. (Photo by Dave Einsel/Getty Images)