Jennifer Lawrence reacts as she poses backstage with her Oscar after winning the best actress award for her role in “Silver Linings Playbook” at the 85th Academy Awards in Hollywood, California, February 24, 2013. Lawrence reacted to some photographers telling her to watch her step as she went onto the platform. (Photo by Mike Blake/Reuters)

“Bruciamo tutto” (Let's burn everything) activist is removed by police after she poured red paint on the Spanish Steps to protest against femicides in Rome, Italy, on June 26, 2024. (Photo by Guglielmo Mangiapane/Reuters)

A charity runner dressed as Father Christmas steps out of a portable toilet ahead of the “Santa Run” charity fun run in Stockholm on December 10, 2017. Hundreds of participants dressed in Santa suits and wearing white beards ran through the streets of the old town in Stockholm in an all charity run. (Photo by Jonathan Nackstrand/AFP Photo)

A person looks at Theresa Chromati's “steadfast, step into me (allow silence to create the sounds you desire most)”, which is part of Frieze Sculpture, in Regent's Park, in London, Britain on September 18, 2024. (Photo by Mina Kim/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.