For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

German-American model and television host Heidi Klum arrives for the screening of “La Passion de Dodin Bouffant (The Pot-au-Feu)” during the 76th annual Cannes Film Festival, in Cannes, France, 24 May 2023. The movie is presented in the Official Competition of the festival which runs from 16 to 27 May.(Photo by Sebastien Nogier/EPA)

Jenn Brown of CFX (Composite Effects) adjusts a silicon mask based on Pinhead from the movie franchise “Hellraiser” in their stall during Preview Night at the 2022 Comic-Con International at the San Diego Convention Center, Wednesday, July 20, 2022, in San Diego. (Photo by Chris Pizzello/AP Photo)

British model Jourdan Dunn arrives for the premiere of “The Killing of a Sacred Deer” during the 70th annual Cannes Film Festival, in Cannes, France, 22 May 2017. The movie is presented in the Official Competition of the festival which runs from 17 to 28 May. Dress by Elie Saab Haute Couture. (Photo by Julien Warnand/EPA)

A guest proposes to his companion as they arrive for the screening of “Mektoub, My Love: Intermezzo” during the 72nd annual Cannes Film Festival, in Cannes, France, 23 May 2019. The movie is presented in the Official Competition of the festival which runs from 14 to 25 May. (Photo by Julien Warnand/EPA/EFE)

A worker puts the final touch to a replica of a giant eagle and pharaons made with lemons and oranges which shows a scene of the movie “Cleopatra” during the Lemon festival in Menton, southern France, February 10, 2016. Some 140 metric tons of lemons and oranges are used to make displays during the 83rd festival, which is themed “Cinecitta”, and runs from February 13 through March 2. (Photo by Eric Gaillard/Reuters)