(L-R) Models Jasmine Tookes, Paloma Elsesser, Barbara Palvin and Ashley Graham prepare backstage at the Victoria's Secret Fashion Show 2024 on October 15, 2024 in New York City. (Photo by Arturo Holmes/Getty Images for Victoria's Secret)

Italian model Vittoria Ceretti presents a creation by designer Virginie Viard as part of her Spring/Summer 2024 Women's ready-to-wear collection show for fashion house Chanel during Paris Fashion Week in Paris, France ob October 3, 2023. (Photo by Sarah Meyssonnier/Reuters)

American actress and model Julia Fox is seen on the 'One Night Only' movie set at the 'White Horse Tavern' in the West Village, Manhattan on December 02, 2025 in New York City. (Photo by Jose Perez/Bauer-Griffin/GC Images)

Nobumichi Asai has used projection mapping to put CGI onto cars, docks, building and more. What is his latest canvas? A real, live human face! Asai used Omote, a combination of real-time face tracking and projection mapping to transform a model's face into mesmerizing patterns. It's called “electronic makeup”, but as you will see in the (creepy-ish) video, it goes much, much beyond anything makeup can possibly do.

A model of a prehistoric icthyosaurus is dragged from its pond in the grounds of Crystal Palace, London, for its annual clean. The 'keeper' is being helped by some of the local police force. (Photo by Fox Photos/Getty Images). February 1927

A model prepares backstage ahead of the Amber & Thomas show during Rosemount Australian Fashion Week Spring/Summer 2011/12 at Overseas Passenger Terminal on May 3, 2011 in Sydney, Australia. (Photo by Ryan Pierse/Getty Images)

Models Miranda Kerr, Candice Swanepoel, Adriana Lima and Erin Heatherton attend The Reveal of the What Is s*xy? List celebrated by Victoria's Secret Bombshells at The Beverly on May 12, 2011 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Victoria's Secret)