A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”

Swedish fashion model Elsa Hosk attends the “The History Of Sound” red carpet at the 78th annual Cannes Film Festival at Palais des Festivals on May 21, 2025 in Cannes, France. (Photo by Benoit Tessier/Reuters)

Revelers, covered in coloured powder, celebrate, during a Holi Run Festival in Madrid, Spain, Sunday, April 12, 2015. Thousands of revelers took part in the festival that includes a mini marathon. The festivals are fashioned after the Hindu spring festival Holi, which is mainly celebrated in the north and east of India. (Photo by Andres Kudacki/AP Photo)

A model presents a creation by Japanese designer Yoshikazu Yamagata for his label writtenafterwards during the Mercedes-Benz Fashion Week in Tokyo, Japan, 16 March 2016. The presentation of the Autumn/Winter 2016 collections runs from 14 to 19 March. (Photo by Kiyoshi Ota/EPA)

Models pose for a group photograph outside the Victoria's Secret shop on New Bond Street in central London, December 1, 2014. The 2014 Victoria's Secret Fashion Show will be held in London on Tuesday. (Photo by Andrew Winning/Reuters)

Model wearing dress made by chocolate during the fashion show at the World's Largest Chocolate Show Salon Du Chocolat held at Le Gourmet, Galeries Lafayette at Dubai Mall in Dubai on May 12, 2022. (Photo by Pawan Singh/The National)

Photographers wear clothing with cooling fans and staff members wear cloths that protects them from the sun as they prepare for fashion photo session on a street, amid a heatwave warning in Shanghai, China on July 25, 2022. (Photo by Aly Song/Reuters)

Social distancing signs are pictured as models wear protective face masks before the show of designer Andres Sarda during the Mercedes Benz Fashion Week amid the coronavirus disease (COVID-19) outbreak in Madrid, Spain, September 10, 2020. (Photo by Sergio Perez/Reuters)